Last Updated: September 2026
1. Introduction
Superior Truck & Trailer Repair ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website at https://superiortruckandtrailer.net/ (the "Site"), submit a form, request a quote, book an appointment, use our chat widget, or otherwise interact with us or our communications, including SMS text messaging, email, and appointment reminders (collectively, the "Services").
If you are a resident of a U.S. state with a comprehensive privacy law, please see Section 10 (State-Specific Privacy Rights) for additional rights and disclosures that apply to you.
2. Acceptance of This Policy
By using the Site or the Services, or by opting into our communications, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Site or the Services.
3. Information We Collect
A. Information you provide directly. When you fill out a form, request a quote or estimate, book or reschedule an appointment, subscribe to updates, message us through our chat widget, or otherwise contact us, you may provide:
Contact and identifier information: name, email address, phone number, and mailing or service address.
Service information: property details, the services you request or purchase, scheduling preferences, and related notes.
Communications content: the contents of your messages, chat conversations, SMS replies, and support requests.
Communication preferences: your opt-in and opt-out choices and our records of consent for SMS and email.
B. Information collected automatically. When you visit the Site, we and our service providers may automatically collect certain information through cookies, pixels, and similar technologies, including your IP address, browser type, device and operating system, referring URLs, pages viewed, time on page, clickstream activity, and approximate (city-level) location derived from your IP address.
C. Information from third parties. We may receive information from advertising and analytics providers, lead sources, referral partners, and publicly available sources.
D. Sensitive information. We do not seek to collect sensitive personal information (such as Social Security numbers, government IDs, financial account numbers, precise geolocation, or health information). If you voluntarily include such information in a message to us, we will treat it confidentially and use it only as needed to respond to you.
4. How We Use Your Information
To provide, schedule, and perform the services you request, and to provide customer support.
To send transactional messages such as quotes, appointment confirmations, reminders, and service updates.
To send marketing or promotional communications by SMS or email that you have consented to receive, where permitted by law.
To operate, maintain, personalize, and improve the Site and our marketing.
To maintain records of consent and opt-out activity for compliance purposes.
To protect our business and users, including fraud prevention and security monitoring.
To comply with legal obligations and enforce our Terms of Service.
5. How We Share Your Information
We share personal information only in the following limited circumstances:
Service providers. We share information with vendors who perform services on our behalf under contracts that restrict their use of the information, such as website hosting, our CRM and marketing platform (GoHighLevel / LeadConnector, which powers our forms, chat widget, and SMS/email delivery), analytics providers, scheduling tools, and payment processors.
Legal and safety. We may disclose information when required by law, subpoena, or court order, or to protect the rights, property, or safety of Superior Truck & Trailer Repair, our customers, or others.
Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.
With your consent or at your direction.
No sale of personal information for money. We do not sell your personal information for monetary consideration. Depending on the advertising and analytics technologies enabled on our Site (for example, retargeting pixels), some uses of cookies may be considered a "sale" or "sharing" for targeted advertising under certain state laws. You may opt out of these at any time using the methods in Sections 8 and 9, and we honor the Global Privacy Control signal.
Mobile and SMS data. We do not share, sell, or rent mobile phone numbers, SMS opt-in information, or text-messaging consent with any third parties or affiliates for their marketing or promotional purposes. Information may be shared only with the service providers that help us deliver our own text messages, and only for that purpose. This category of data is excluded from all other sharing described above.
6. SMS / Text Messaging
We collect your mobile number only when you provide it to us and affirmatively opt in — for example, by checking an SMS consent box on a form or by texting us first. By opting in, you provide prior express written consent to receive recurring text messages from Superior Truck & Trailer Repair at the number provided, which may include responses to inquiries, quotes, appointment confirmations and reminders, service updates, and promotional offers.
Consent is not a condition of purchase.
Message frequency varies. Message and data rates may apply.
Reply STOP at any time to unsubscribe. After you text STOP, we will send a confirmation and you will no longer receive SMS messages unless you opt back in.
Reply HELP for help, or contact us at 502-963-5710 or [email protected].
Carriers are not liable for delayed or undelivered messages.
We comply with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and applicable carrier requirements. Your consent is documented and may be revoked at any time.
7. Email Communications
We may use your email address to send transactional messages and, where permitted, marketing communications. You can opt out of marketing emails at any time using the unsubscribe link in any marketing email or by contacting us at [email protected]. Even if you opt out of marketing emails, we may still send transactional and service-related messages.
8. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and (where enabled) support advertising. You can control cookies through your browser settings; some features may not work correctly if cookies are disabled.
Global Privacy Control (GPC). We honor browser-based opt-out preference signals, including the Global Privacy Control, as a valid request to opt out of the sale or sharing of personal information. When a GPC signal is detected, we apply the opt-out to that browser or device.
You may also opt out of certain third-party tracking directly via the Google Analytics opt-out (tools.google.com/dlpage/gaoptout), the Network Advertising Initiative (optout.networkadvertising.org), and the Digital Advertising Alliance (optout.aboutads.info).
9. Your Privacy Rights and Choices
Subject to applicable law and verification of your identity, you may have the right to:
Know / access the personal information we collect, use, and disclose about you.
Delete personal information we have collected from you, subject to legal exceptions.
Correct inaccurate personal information.
Port a copy of your personal information in a portable format.
Opt out of any sale of personal information or sharing for targeted advertising.
Limit the use of any sensitive personal information.
Opt out of profiling that produces legal or similarly significant effects.
Non-discrimination for exercising your rights.
Appeal a denial of any privacy request.
How to exercise your rights. Submit a request by email to [email protected] (subject line: "Privacy Rights Request"), by phone at 502-963-5710, or by mail at 3816 Bishop Ln Suite 100 Louisville, Kentucky 40218. To protect your information, we will verify your identity by matching details you provide against our records before fulfilling a request. You may use an authorized agent acting on your behalf with written authorization. We will respond within the time required by applicable law (generally 45 days, with one extension where permitted). To appeal a denial, reply with the subject line "Privacy Rights Appeal."
10. State-Specific Privacy Rights
The rights above apply broadly. Residents of states with comprehensive privacy laws — currently including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (and Florida, under a narrower law) — have the rights described in Section 9, except as limited by their state's law (for example, some states do not provide a right to correct). We honor universal opt-out preference signals, including Global Privacy Control, where required.
California (CCPA/CPRA). In the past 12 months we may have collected the following categories of personal information: identifiers; customer records; commercial information; internet/network activity; approximate geolocation; and inferences. We collect this from the sources and for the purposes described in Sections 3 and 4, and disclose it to the categories of recipients in Section 5. We do not sell personal information for money, and we have not knowingly sold or shared the personal information of consumers under 16. California residents may also request information under the "Shine the Light" law; we do not disclose personal information to third parties for their own direct marketing.
Nevada. Nevada residents may submit a verified request directing us not to sell certain covered information; we do not sell such information as defined under Nevada law.
Washington / consumer health data. We do not knowingly collect consumer health data. If you believe you have provided such information, contact us at [email protected].
11. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements. SMS opt-in records are retained as required under TCPA and carrier guidelines. We delete or de-identify information when it is no longer needed.
12. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
13. Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Consistent with applicable law, we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has provided us information, contact us at [email protected] and we will delete it.
14. Third-Party Links
The Site may link to or embed third-party websites and services. This Privacy Policy does not apply to those third parties, and we are not responsible for their practices. We encourage you to review their privacy policies.
15. U.S. Users
The Site and Services are intended for users in the United States. If you access the Site from elsewhere, your information will be processed in the United States, which may have different data protection laws than your country of residence.
16. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a new "Last Updated" date, and material changes may be communicated through additional notice. Your continued use of the Services after the effective date constitutes acceptance of the updated Policy.
17. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us:
Superior Truck & Trailer Repair
Address: 3816 Bishop Ln Suite 100 Louisville, Kentucky 40218
Phone: 502-963-5710
Email: [email protected]
Website: https://superiortruckandtrailer.net/